Thrissur Management Association launched its new initiative, "Behind the Brand," with an exceptional inaugural session featuring Mr. Joy Alukkas, the visionary entrepreneur and founder of the globally renowned Joyalukkas Group. A proud son of Thrissur, Mr. Joy Alukkas has built one of the world's most trusted jewelry retail empires, with a presence spanning multiple countries and a brand synonymous with quality, trust, and excellence.

Mr. Joy Alukkas spoke with remarkable candor and humility about his entrepreneurial journey—from humble beginnings in Thrissur to building an international brand that has become a household name across continents. His down-to-earth demeanor and frank sharing of both challenges and triumphs resonated deeply with the packed audience.

The session was particularly enriching for the strong contingent of students present, who actively participated with thoughtful questions about business strategy, brand building, and navigating the competitive landscape. Mr. Joy Alukkas addressed each query with patience and practical wisdom, offering valuable insights into resilience, innovation, and the importance of maintaining core values while scaling globally.

This memorable launch of "Behind the Brand" sets an inspiring precedent for the series, which aims to celebrate vision, resilience, and the remarkable stories behind successful brands. 

Thrissur has always had a special connection with enterprise and the gold industry—and there could not have been a more fitting personality than Mr. Joy Alukkas to inaugurate this series that promises to deliver profound insights from leaders who have shaped industries and inspired generations.